MEDICAL MARKETING
INTERNATIOAL SAFETYWARE
Assignment: Develop an ad campaign that educates decision makers as to the benefits of establishing a safety program in their workplace.
Skills used: concept, copywriting, design, photography, photoshop separate hand into one illustration ~ Tools: Photoshop, Indesign
LOS ANGELES CHILDREN'S HOSPITAL
Assignment: Build brand awareness among pediatricians that Children's Hospital - LA is the place to bring their really sick patients.
True Story: The headlines used on each direct mail card are actual questions these young patients asked their nurse or doctor.
Skills used: concept, design, art direction at photo shoot, photoshop image ~ Tools: Photoshop, Indesign
Directmail #2
NEWSPAPER AD
Assignment: Create ad to support direct mail campaign
Skills used: concept, design, art direction at photo shoot, photoshop image ~ Tools: Photoshop, Indesign
SENESTECH
Assignment: Create ads and educational materials to introduce a new solution to increase
the world's food supply
in third world countries by controlling rodent populations.
Note: No Rodents where sterilize direct this photo shoot. However, they where given pamphlets on abstinence.
Skills used: concept, copywriting, design ~ Tools: Photoshop, QuarkXpress
PLC
Assignment: Explain to surgeons, in a memorable way, how shooting the heart full of laser holes
can increase blood flow to the heart muscle causing heart muscle degeneration and less chest pain.
Skills used: concept, design, art direction at photo shoot, photoshop image ~ Tools: Photoshop, Indesign
KMI
Assignment: We rebrand KMI's corporate identity creating a new logo and redesigned all marketing materials.
As a small 20 person start up, with great ideas, their goal was to be sold to a larger medical device company.
Mission accomplished. The parent company that bought them was surprised that they were as size they were. They said the KMI sales and marketing materials lead them to believe they were a much larger organization and that got their interest.
Skills used: concept, copywriting, layout, logo design ~ Tools: Photoshop, QuarkXpress
